How will you #VoteLove?
2020 has been a year. And you could say it’s turned out to be the year of LOVE.
First, we came face to face with an invisible enemy, COVID-19, and wearing masks as an act of love for others (and the best way to fight it together). Then, the Black Lives Matter movement inspired all of us to go even deeper and stand up against hate, and stand together to do what’s right, with love.
And now...“#VoteLove,” which is about making choices with our hearts and caring for others — taking action every day, not just on Election Day. It’s delivering groceries to a neighbor in need, supporting programs that promote racial justice and equity, and removing litter you see on trails and beaches.
It’s also participating in democracy.
SING, DANCE, VOTE
We’re on a mission to encourage people to take action and foster more love in the world. To continue this love movement, we’ve partnered with the Jerry Garcia family and the non-profit organization HeadCount to help do that.
HeadCount is a national non-profit that promotes voter registration and participation in democracy through the power of music, and they organize at over 1,000 concerts and festivals each year. In 2019 they registered 80,231 voters while grooving to the music, and 2019’s voter turnout saw a 47% increase in young voters. Yes! We’ve partnered with HeadCount for five years and are proud to support their important work for the future of our democracy.
"HeadCount got started back in 2004 with the goal of getting every Deadhead and music fan registered to vote. So the spirit of Jerry is literally in our souls. Now, he will be under our soles too,” says Andy Bernstein, HeadCount executive director. “We are very grateful to KEEN and the Jerry Garcia family for supporting our work."
Our new KEEN x Garcia collab collection of shoes, bags, and masks will donate 1% of proceeds to HeadCount for their voter participation efforts. And since in-person concerts and festivals are out this summer, we’re taking things online with a livestream of bands playing Jerry Garcia covers on August 1st — to celebrate Jerry Garcia’s birthday and the launch of our limited edition collection.
“At times like these it’s important to speak up for what you believe in!” says Trixie Garcia. “We, the Jerry Garcia family, have banded together with KEEN because we, like you, value being socially responsible and eco-conscious! One way to help make a better world is to vote!! We are thrilled to kick things off with KEEN, by supporting HeadCount through the Vote Love campaign. Vote Love!!”
VOTE LOVE. EVERY DAY AND ELECTION DAY.
Join the Vote Love movement. Here’s how:
What do you love? Freedom? To live with happiness? Self-expression? Others and our planet? Vote Love is a choice for what you care about. Make your own pledge.
Vote Love on November 3. Find your polling locations, learn about candidates, and be sure you are registered to vote.
Use the #VoteLove hashtag. Voting for love is action for change. Share the movement and inspire others to Vote Love.
Wear the movement with the KEEN x Garcia collection, which donates 1% of proceeds to HeadCount to promote voter participation and engagement. (Heads up: as of Nov. 17, 2020, the KEEN x Garcia collection is no longer available for sale. But stay tuned for updates!)