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  • 1. What is KEEN's Live Monumental™ campaign?
  • 2. Why does KEEN care?
  • 3. How Can I get involved?
  • 4. What is a national monument?
  • 5. What can you do in a national monument?
  • 6. How does a national monument get designated?
  • 7. How did KEEN select the proposed national monument areas for the Live Monumental campaign?
  • 8. What is the Antiquities Act?
  • 9. Who makes decisions about how our public lands are used?
  • 10. Q&A about the Owyhee Canyonlands
  • 11. What about the local voices?
  • 12. Where can I learn more?

1. What is KEEN's Live Monumental™ campaign?

The Live Monumental campaign is a movement to create lasting change. It's a rallying cry to protect three million acres of your public lands for their recreational value. It's about working from the ground up and building consensus among people who play outside.

Through this national campaign we will advocate for the designation of five new national monument areas. The effort will be showcased through a two-month road trip (7/29-9/23/2015) across the USA, as well as collaborative outreach efforts of brands and retailers who care about creating an outdoor legacy for future generations.

Our goal is to collect more than 100,000 signatures on the Live Monumental campaign petition[link to petition]. This will show the Obama administration the widespread public support for the protection of millions of acres of the places we all play, and encourage the President to protect these places through national monument designation.

In September we will personally deliver your signatures to the Department of the Interior and Department of Agriculture.

2. Why does KEEN care?

As a business rooted in the outdoors we feel it's our responsibility to take action, to speak up for what we believe is right, and to share that conversation with outdoor enthusiasts around the world.

  • KEEN is dedicated to building stronger communities and a healthier planet through three strategic areas:
  • 1. Community: building the next generation of planet stewards
  • 2. Environment: access to clean air and water everyplace we do business
  • 3. Supply Chain: managing what goes into our product and how those elements affect you and the environment around you

KEEN's Live Monumental movement will engage community in standing up for our public lands and access to clean air, water, and land across the USA.

3. How can I get involved?

  • Individuals:
  • 1. Commit. Sign the petition to show you care
  • 2. Share your passion for the outdoors
  • Share your support for public lands with your government officials (@secretaryjewell, @USDA, @potus)
  • Encourage your friends to add their names to the #livemonumental petition
  • 3. Celebrate. Tag your outdoor experiences #livemonumental, and come out to meet the RV on our road trip to DC [link back to map and stops]
  • Retailers and Businesses:
  • Commit. Sign onto the business letter [link to sign on letter]
  • Share. Activate your customers and members — you can access shareable assets here Media Kit
  • Celebrate. Send a note to livemonumental@keenfootwear.com to let us know you're joining the movement

4. What is a national monument?

A national monument is a section of public land set aside for its natural, historical, or cultural value. National monuments range from structures to oceans to large tracts of land. They make up some of America's most celebrated icons, from California's Giant Sequoia National Monument to New York's Statue of Liberty.

The Grand Canyon was designated a national monument before it became a national park.

National monuments are designated with local input and managed by varying governmental organizations depending on the reason they were designated.

Click here to see a full list of national monuments.

5. What can you do in a national monument?

Once a national monument is designated most pre-existing public and commercial activities can continue, including access to private property, right of way for roads, and utility infrastructure. Additionally, the following recreational activities are almost always allowed in national monuments:

  • • Hunting and fishing
  • • Rafting and boating
  • • Horseback riding
  • • Camping, backpacking, hiking, and biking
  • • Riding motorized vehicles on designated routes

Learn more about how we designate national monuments here.

6. How does a national monument get designated?

Thanks to President Teddy Roosevelt's Antiquities Act, with the stroke of a pen, the President of the United States can protect natural, historical and cultural wonders by designating them as national monuments.

In order for national monuments to be designated, the public (aka you) needs to share its support and love for our country's most special places. Let's do it! Let's celebrate the places we all play—let's #LiveMonumental

7. How did KEEN select the proposed national monument areas for the Live Monumental campaign?

KEEN consulted with some of the pre-eminent outdoor recreation and environmental protection organizations in the USA to identify our list of areas.

The Conservation Alliance, PEW Charitable Trust, Outdoor Alliance, The Wilderness Society, and Conservation Lands Foundation served as great partners and references as we put the monument list together. We made sure to check in with the experts.

While the places are specific and local to five communities, we see this as a national celebration of public lands with an opportunity to create a legacy for future generations. Public lands are one of the things that make the US such a unique place; they need to be cherished and preserved.

8. What is the Antiquities Act?

The Antiquities Act was established in 1906 by Theodore Roosevelt and has been used over a hundred times since its passage. It gives the President of the United States the authority to create national monuments from existing public lands to protect significant natural, cultural, or scientific features.

9. Who makes decisions about how our public lands are used?

In order for national monuments to be designated, the public (aka you) needs to share its support and love for our country's most special places. Other active voices in the conversation include the energy, mining, timber, and agricultural sectors.

Ultimately the Center For Environmental Quality determines which areas to designate based on the recommendations of the Department of the Interior (@interior) and the US Department of Agriculture (@USDA).

10. Q&A about the Owyhee Canyonlands

The Owyhee Canyonlands spans a large landscape of public land in Oregon's southeast corner. It is home to 1,000ft canyon walls, one of the largest herds of California bighorn sheep, sage grouse and the species fragile habitat, chukkar hunting, incredible fishing, Native American sites, stretches of the Wild and Scenic Owyhee River, and is home to one of the darkest night's sky in the lower 48 states.

Ranching is and has been coexisting with the natural treasures of the Owyhee Canyonlands for years. It is important to note that in the conservation proposals KEEN supports, existing grazing leases would remain. The lands KEEN are advocating for are already public lands, owned by all Americans. KEEN is not supporting a proposal that would take these lands from anyone.

This is not a new conversation. Efforts to protect the Owyhee have been going on for decades. KEEN joins rafting and fishing guides, small business owners in small counties, thousands of sportsman, outdoor recreationists, and community members across the state that believe safeguarding the Owyhee Canyonlands is invaluable to our future and the future generations of Oregonians

Studies show that protected public lands—specifically in rural counties in the west—lead to sustained economic growth, higher incomes, increased travel and tourism, and job growth.

While a conservation proposal does exist, congress has not yet introduced legislation to protect the Owyhee.

The conservation proposal that KEEN supports preserves existing ways of life:

  • • All existing oil & gas leases are outside of the proposed boundaries.
  • • Current mining proposals (Grassy Mountain Gold and Aurora Uranium) are also outside of the boundary and would not be impacted.
  • • Grazing will continue. All grazing permits would be grandfathered into the law. In fact, protection could add certainty for grazers in the form of access and facility maintenance that doesn't currently exist.
  • • Hunting and fishing access would be preserved.
  • • All existing maintained and legal roads to popular and remote areas would remain open.
  • • The BLM can use all available wildfire suppression tactics to fight fire within the proposed boundary—from air tankers to bulldozers.

What about the ranching in the Owyhee?

Ranching is an important piece of the Owyhee landscape, and a critical part of Southeast Oregon's economy.

  • • 20% of Malheur County raises cattle for a living and there are currently over 400 open grazing permits in the Owyhee Area. We acknowledge the importance of this sector.
  • • KEEN supports proposals that respect existing grazing rights, access to remote roads, and current land ownership.
  • • There are over 400 existing grazing leases within the Owyhee area, these grazing rights would remain with protection of the Owyhee.

What about oil and gas development in the Owyhee?

There are over 120,000 open oil and gas leases bordering the proposed protected area—these too would remain.

  • • As far as we know, there is no plan for shutting down mining or drilling operations that currently exist.
  • • Permanent protection would likely mean no additional development occurs within the decided boundary.

11. What about the local voices?

KEEN is working with nonprofit organizations who for decades have been working with local voices to agree upon ways to protect these places. KEEN too has attended town hall meetings, met with elected officials, and hosted conversations with many local groups.

Our goal is to bring public attention to the special places we play. National Monument designations, national conservation areas, wilderness legislation, etc, are all acceptable ways to preserve these five places for future generations. We welcome any form of protection for these places.

12. Where can I learn more?

• Wilderness Society: wilderness.org/article/how-we-designate-monuments
• BLM National Monuments: www.blm.gov/wo/st/en/prog/blm_special_areas/NLCS/monuments.html
• U.S. Forest Service National Monuments: www.fs.fed.us/