KEEN Blog

Posts Tagged ‘Bruce Trail Conservancy’

New Video Highlights KEEN Hybrid.Care Program

Thursday, October 27th, 2011

Here’s a short video about our Hybrid.Care program.

HybridCare Partner Highlight: Bruce Trail Conservancy’s 2010 Land Acquisitions Work within the Niagara Escarpment

Friday, January 7th, 2011

2010 HybridCare Map

We at KEEN are proud to partner with The Bruce Trail Conservancy and hope to not only be able to continue to donate for land acquisitions and stewardship programs, but to also educate the public about the BTC and its challenges and its successes.

Bruce Trail Conservancy Accomplishments in 2009/2010

Each year The Bruce Trail Conservancy spends from $1 to $2 million on purchases of land, preserving hundreds of acres of the Niagara Escarpment. They have protected a diverse array of landscape types within the Niagara Escarpment UNESCO World Biosphere Reserve: wetlands, karst topography, open meadows, caves, towering scarp edges and lush forests.

During 2009/2010, The Bruce Trail Conservancy contributed to the securement of 10 parcels of land on the Niagara escarpment. These acquisitions mean permanent preservation of a record 927 acres of Escarpment land, and 7.6km of Bruce Trail Optimum Route secured. Here are a couple recent acquisition highlights:

  • The Pallisades – Sydenham
  • Cuckoo Valley Overlook – Beaver Valley
  • Ley’s Burn – Blue Mountain
  • Dyer’s Bay Cliffs – Peninsula
  • West Fork – Caledon Hills
  • Malcolm Bluff Shores – Peninsula
  • Speyside Sanctuary – Toronto
  • Grindstone Creek – Iroquoia

While $2.4 million in land value is an incredible accomplishment, it pales in comparison to the value that preserving those lands gives back to our community. The 2008 Suzuki Foundation report titled Ontario’s wealth, Canada’s future – Appreciating the value of the Greenbelt’s Eco-services calculates a dollar value for the ecological goods and services provided by natural lands within Ontario’s Greenbelt, including the Niagara Escarpment. Ecological goods and services include carbon storage, water filtration and supply, flood control and air purification. Using the report’s data, the ecological benefits provided by the 10 properties secured in 2009/2010 are estimated close to $2.2 million each year.

Other notes of interest:

Over 150 Land Stewards and Ecologist help to protect the Escarpment’s vast array of habitats, including tall grass prairies, mature forest, alvars, wetlands and cliff faces.

The Bruce Trail Conservancy’s 1,100 volunteers contributed the equivalent of approximately $2 million in labour value this past year. The volunteers keep the trails safe and accessible for its thousands of visitors each year, through trail maintenance and addressing incidences such as vandalism, garbage, diseased trees, etc.

Bruce Trail Conservancy - Grindstone Creek

*Information and photos are from The Bruce Trail Conservancy Annual Report

Inspiring everyone to stand up for the Canadian outdoors one boot at a time

Tuesday, May 12th, 2009

KEEN is launching KEEN BOOTS ACROSS CANADA, an innovative initiative designed to inspire people who are passionate, active and involved with making a positive impact to the outdoors around us.

KEEN Boots Across Canada includes 3 major components:

  1. PLAYING in the outdoors – hiking, kayaking, cycling or volunteering – and discovering the beauty of Canadian trails and waterways.
  2. CREATING in the outdoors – and uploading photos of one’s Boots Across Canada and possibly winning free KEEN gear.
  3. CARING about the outdoors – the outdoor company will donate $5 for every boot photo submitted on their website to The Bruce Trail Conservancy or to the Trans Canada Trail for the conserving and preservation of Canadian trails and waterways.

picture1At the center of the campaign is the online submission form where in real time, it keeps track of the number of Boots Across Canada and the corresponding growing donation amount.

“The campaign is an exciting opportunity to motivate everyone from coast to coast to get outside and either be recreational or to help give back by volunteering for trail cleanup,” explains Heather Taylor, KEEN Canada’s marketing director.

Online submissions are being accepted until October 31, 2009. For more information, please visit www.keencanada.ca.

Who Do You Love?

Saturday, February 14th, 2009

Is that too personal?  Well, it’s officially Valentine’s Day, so let’s get personal.  Here’s who we love:

Seeds of Change – eat, drink, and be healthy with totally organic products from a company that believes in saving the environment

ZipCar – share your ride and help the environment…each and every Zipcar takes 15-20 personally-owned vehicles off the road

Rent-a-Green-Box – cut your packing and moving costs by 50% by reusing reusable moving boxes

Green Empowerment – this non-profit partners with rural communities in the developing world to implement renewable energy and water systems to alleviate poverty and preserve the environment

Pepy Ride – take off on a Cambodian bicycling adventure to raise awareness and funds for rural communities to improve their standards of living, with a focus on increased access to quality education

Clean Air Lawn Care – use “clean energy” to power electric lawn equipment and do good for the environment while manicuring it

Our Hybrid.Care partners! Check out our team of non-profit partners that we work with year over year – they’re an amazing group of organizations working towards making the world a better place

In honor of our love and it’s eternal flame, we say Happy Valentine’s Day!

With loooooove,

The KEEN Team