2013 has been a year for celebrating at KEEN. As we turn 10 years old, we reflect on what this milestone represents for us: 10 years of hybrid innovation, 10 years of play and 10 years of giving back to our wild places.
From our humble beginnings in Alameda, CA to our new 50,000-square-foot home in the Pearl District of Portland, OR, conserving our natural resources and providing access to play – which we take full advantage of, and often – have always been top priorities.
“Caring has been central to KEEN’s DNA from day one,” says Chris Enlow, our Hybrid.Care & CSR Manager. “We made a promise to turn our ideals into action and put the interests of our fans and employees first – be it by restoring and protecting places to play, responding to victims of natural disasters or simply by helping to reduce waste.”
Photo by Miguel Samper, Mercy Corps
We’ve been honored over the years to have the opportunity to take our passion for the outdoors and our HybridLife philosophy of “create, play, care,” and apply them to our work with fans and partners. Together we have helped make a difference in our community and the world around us.
So here’s to you. We thank you for helping us make good on our promise and we look forward to seeing what we can accomplish, with your help, over the next 10 years.
KEEN Ambassador Drew Brophy recently painted two standup paddleboards for our new building. In case you’re unfamiliar with his work, Drew’s paintings always depict real life experiences, and the two boards he painted for us were no exception.
PADDLEBOARD PAINTING #1: THE GREAT NORTHWEST
This painting shows some of the wildlife my family and I saw on our five month trip across America last year.
The Trout: In Redfish Lake, Idaho, I was catching trout off of the paddleboard. It was funny; there were a few guys out there in a nice fishing boat, with all new equipment, and here I paddled out with my son’s fishing rod and a red bucket, and I was catching all the fish!
The Bear: While in the Sawtooth Mountains in Idaho, we saw a bear walking on the ridge not far from where we were parked. The kids were excited to see a bear in the wild, and I was glad it was far enough away!
The River: I took my inflatable Riviera Paddleboard down the Salmon River in Idaho for 11 miles. Along the way, being the only human in the water, I saw elk and deer and eagles. It was amazing.
PADDLEBOARD PAINTING #2: NELSCOTT REEF
This winter I finally got to surf giant waves at Nelscott Reef in Oregon. This painting shows the giant kelp you see out there, the big fish and of course a small surfer in a huge wave!
I wrote a post all about the Nelscott Reef Adventure, you can read it here: Mission to Surf Nelscott Reef – Big Waves in Oregon.
For more than two decades, American Rivers has released its annual list of America’s Most Endangered Rivers. American Rivers released the 2013 list earlier this month, and the river at the top—the most endangered river in the nation—is the mighty Colorado.
The Colorado River is a lifeline in the desert, its water sustaining tens of millions of people in seven states, as well as endangered fish and wildlife. Thirty million people in the Southwest depend on water from the Colorado River for their water and food. Not to mention the millions more who flock to the river to boat and raft and those who stand in awe atop the Grand Canyon to witness the breathtaking formations formed by this magnificent and powerful river.
As Americans we are lucky to have this river in our proverbial backyard. But our demands on the river’s water now far exceed its supply, leaving the river so over-tapped that it no longer flows to the sea. A century of water management policies and practices promoting wasteful water use have put the river at a critical crossroads.
Today, American Rivers is naming the Colorado River the #1 Most Endangered River in the country because of outdated water management. The Colorado River faces critical decisions this year, along with another summer of drought. The river is also emblematic of many of the water supply challenges—and opportunities—facing rivers and communities nationwide.
To address ongoing drought and increasing demand for water, and to put the Colorado River on a path to recovery, American Rivers and its partners are calling on Congress and the Obama Administration to help put the basin on a path to recovery. They’re urging Congress to provide funding to build a future that includes healthy rivers, state-of-the-art water conservation for cities and agriculture, and water sharing mechanisms that allow communities to adapt to warmer temperatures and more erratic precipitation.
Rivers are remarkably resilient. Time and again we have proven that, when we allow them to, rivers can restore themselves—and continue to benefit our communities in the process. The America’s Most Endangered Rivers report has a track record of success. Rivers listed in the past, like Wyoming’s Hoback River and Washington’s WhiteSalmon and Elwha rivers, have been saved. With your help, we can turn the Colorado River into a success story, too. We can take the first step today.
We urge you to take action to save the Colorado River today. And share your action with your friends online and on the ground. Together we can save the Colorado River.