Wilderness Tourism: Whereas many Tokyo trends are based solely on fashion, Yama Girls have developed a lifestyle to complement their outfits. Trips to so-called power spots have led to both a national hiking boom (especially among females 25 to 29) and a marketing frenzy, with hotels offering Yama Girl weekend packages and tour groups organizing women-only outdoors excursions.
Meanwhile, this past September’s Arth Camp drew hundreds of stylish outdoor enthusiasts from Tokyo to the forests of Shizuoka. The sold out festival included art installations, hands-on workshops, corporate sponsors (among them, outdoor shoe brand KEEN), and views of one of Japan’s most vaunted power spots, Mt. Fuji.
- TrendCentral, The Great Outdoors
Posts Tagged ‘tokyo’
TrendCentral and The Great Outdoors Come Together for Arth Camp Near Tokyo
Thursday, December 1st, 2011
Bulldog in Tokyo Park Shows Off His Skateboard Tricks
Monday, June 8th, 2009
“A bulldog called Bazooka has been showing off his skateboarding skills in a Tokyo park. But Bazooka is also fond of chewing his skateboard so his owner, Ishikawa Yoshio, has had to provide him with regular custom made replacements.”
Source: BBC NEWS
