With every issue of WEND, the magazine partners with a non-profit in its Platform department where they donate a page in the magazine to let an activist from a like-minded environmental or humanitarian organization directly address WEND readers. Instead of just giving them space for a PSA ad, WEND asks them to write an essay about the project instead. The result is a more personal, down to earth message.

So, when WEND has an issue release party, the magazine creates a fundraiser to support that issue’s Platform partner. In the spring 2009 issue, WEND features World Bicycle Relief. WBR brings bicycles to third world countries to help their people with basic transportation.

A visual recap of Friday’s event where WEND raised $1,000 for World Bicycle Relief. Thanks to the 400+ people who came and partied hard and donated to a great cause!

Thanks again to Deschutes Brewing and New Deal Vodka for the evening’s libations. And thanks to all the companies that donated product to the cause: KEEN, Portland Design Works, Planet Bike, Nau, Lizard Lounge, Horny Toad, Timbuk2, Rickshaw Bags, Teko Socks, Kryptonite, Chris King, Nuun, Innate, Nutcase Helmets, Light & Motion, River City Bicycles, and Cyclelogical.