KEEN is launching KEEN BOOTS ACROSS CANADA, an innovative initiative designed to inspire people who are passionate, active and involved with making a positive impact to the outdoors around us.
KEEN Boots Across Canada includes 3 major components:
- PLAYING in the outdoors – hiking, kayaking, cycling or volunteering – and discovering the beauty of Canadian trails and waterways.
- CREATING in the outdoors – and uploading photos of one’s Boots Across Canada and possibly winning free KEEN gear.
- CARING about the outdoors – the outdoor company will donate $5 for every boot photo submitted on their website to The Bruce Trail Conservancy or to the Trans Canada Trail for the conserving and preservation of Canadian trails and waterways.
At the center of the campaign is the online submission form where in real time, it keeps track of the number of Boots Across Canada and the corresponding growing donation amount.
“The campaign is an exciting opportunity to motivate everyone from coast to coast to get outside and either be recreational or to help give back by volunteering for trail cleanup,” explains Heather Taylor, KEEN Canada’s marketing director.
Online submissions are being accepted until October 31, 2009. For more information, please visit www.keencanada.ca.