Our team in Seoul, Korea continues to grow our Hybrid.Care partnership with The Beautiful Store. Through its 118 store fronts and mobile popup-shops, the Beautiful Store, a social enterprise, sells donated new and recycled goods to raise money and awareness of local and international social needs and projects. On 1st Oct, during the Seoul Fringe Festival, proceeds from sales of KEEN footwear helped fund the purchase of books for the Beautiful Library that they helped establish in Coloney, Nepal.

About The Beautiful Store

The Beautiful Store facilitates sharing by providing a framework for individuals to donate items they no longer use to others who need them. After items are donated, the Beautiful Store cleans and repairs them, and then sells them to members of the community at a low price. It is through this process that the Beautiful Store hopes to succeed in creating a culture of sharing and recycling in Korea.