Recess and Social Media: The Oregonian Talks with KEEN Marketing VP

“At KEEN, it’s important to not only talk the talk but to walk the walk and that’s not just because it’s a footwear company.”

“Besides trying to sell stuff, through its website and a network of 5,000 retailers worldwide, the Portland-based company encourages people to get involved in their communities. Phyillis Grove, Keen’s vice president of marketing, talked this afternoon about how Keen does just that. She was one of the participants on the panel, “Connecting with Customers/Public Engagement” at the Companies That Care Symposium at The Nines Hotel.”

“KEENencourages its employees to volunteer in the community, Grove said, offering up to 36 hours of paid time each year to participate in volunteer activities. On Earth Day last month, nearly 40 of the company’s employees helped with trail maintenance in Portland’s Forest Park.”

Read the entire story by Allan Brettman, The Oregonian here.