Pedal Powered Adventure – New Belgium Brewing's Urban Assault Ride Comes to Denver

New Belgium Brewing’s Urban Assault Ride is a truly unique cycling event…

Here’s how it works: You and your teammate will set out on a city-wide quest for ‘checkpoints’ on your favorite two-wheeled steeds. At each checkpoint, you’ll drop your bikes and complete a funky/adventurous obstacle course, then remount your bikes and hit the streets for more.

The goal is to complete all the checkpoints in the shortest amount of time. You choose your own route and checkpoint order. This means that the most clever are often the victors. Of course, it may also help if you can pull a mean big-wheel powerslide and fly across an inflatable slip-n-slide ;)

After your pedal-powered adventure, your team will cross the finishline and enter a massive celebration of bikes and beer. The after party is just as much fun as the ride itself, thanks to the craziest raffle prize contest you’ll ever experience.

The start of this, or any race for that matter, is always exciting.
Urban Assault Ride

Our colleagues from Clif Bar bringing up the rear at the start.
Urban Assault Ride

The ever popular Big Wheels.
Urban Assault Ride

…in their KEEN Commuter Sandals.
Urban Assault Ride

What’s on tap after the race…
Urban Assault Ride

Beer bike.
Urban Assault Ride

A different kind of limbo.
Urban Assault Ride

KEEN Newport sandals in action.
Urban Assault Ride