KEEN on Display at Western Winter Sports Show – Snapshot of Tradeshow Life with KEEN Sales Rep

KEEN Sales Representative Michael Stevens of Waypoint Outdoors shows us the in’s and out’s of a regional show called the Western Winter Sports Tradeshow, which takes place each January in Portland, Oregon.

About WWSRA

Western Winter Sports Representatives Association is a non-profit association that produces tradeshows and on-snow demos designed to facilitate the buy-sell cycle between active, winter & outdoor sports sales reps and their retailers.

At these events, sales reps rent booths where they show and demo the latest equipment to employees, buyers, and owners of retail shops and answer any questions they may have.